Many home sellers don’t know that on average, the costs of staging a home for sale return seven times the invested cost in increased home sales price. That’s because beautifully staged homes sell first, preventing sellers from having to lower the asking price.
For the short-term rental market, professionally decorated homes book more dates at higher rates, and earn better reviews. Higher booking rates and reviews lead to higher search engine rankings, which reinforce this profitable cycle.
Creating beautiful, functional interiors involves hundreds of decisions. Our decisions are guided by a simple three-question test.
1. Does it serve you?
Decor does not exist for its own sake. It serves humans – to make us productive, comfortable, social. The ideas we present to you always serve the purpose you have given us.
2. Is it functional?
An elegant mathematical equation achieves its result in the fewest steps. An elegant room lets us do what we want in the fewest steps, without workarounds or fuss.
3 . Is it beautiful?
The first principle of art criticism is that there is no disputing taste. “Beauty is in the eye of the beholder.” We give form to the beauty you have envisioned. We simply aid your expression of it.
“Your home should tell the story of who you are, and be a collection of what you love.”